NORWEGIAN CRUISE LINE CONVERTS
THIRD SHIP TO POPULAR FREESTYLE CRUISING
-- Norwegian Sea is First Three- and
Four-Day Ship to Offer Freestyle Cruising --
MIAMI, Fla., January 9, 2001Norwegian Cruise Line announced
today it converted the M/S Norwegian Sea to Freestyle Cruising
on December 3, 2000, making it the third ship in NCL's fleet
to adopt its new cruise concept. The innovative vacation program
was introduced in May 2000 aboard the Norwegian Sky and extended
to the Norwegian Majesty in August 2000. NCL plans to extend
Freestyle Cruising to the rest of its ships, excluding the
Norway, by summer 2001, and all future builds will be purpose-built
maximizing the choice and flexibility offered by Freestyle
Cruising.
Starting January 19, 2001, the Norwegian Sea will offer three-
and four-day cruises round-trip from Miami through April 27,
and again November 5 through the end of the year, making it
the first ship in the NCL fleet to offer the Freestyle Cruising
concept on shorter itineraries. The three-day cruises sail
to Nassau and Great Stirrup Cay in The Bahamas, while the
four-day cruises visit Key West, Florida; Great Stirrup Cay
and Nassau.
"We continue to be extremely pleased with the positive reaction
to NCL's Freestyle Cruising concept," said Colin Veitch, president
and CEO of NCL. "The feedback from passengers, travel agents
and crew members has validated our belief that we must move
in a new and bold direction to challenge land-based resort
vacations for market share. It's also gratifying to know that
so many of our competitors have been watching with such keen
interest."
Freestyle Cruising is designed to meet the changing needs
of today's cruise passengers by offering guests a more relaxed,
resort-style cruise with complete flexibility and non-intrusive
service of the highest standard.
Aboard the Norwegian Sea, Freestyle Cruising consists
of:
-
Dining -- Open, restaurant-style seating and extended
hours offered in the Norwegian Sea's main dining rooms
and alternative restaurants. The Norwegian Sea has four
dining venues each night including: two main dining rooms
and Le Bistro, open from 5:30 p.m. to closing; and the
Big Apple Café, open from 6:00 a.m. to 1:00 a.m. serving
buffet style breakfast, lunch, dinner, and snacks throughout
the day. Each cruise also features an on-deck Caribbean
Night barbecue with "Jerk" chicken, pork, ribs and fish.
Freshly baked pizza is always available at the Big Apple
Café and the Sea's 24-hour room service features an extensive
menu with a section just for kids. In addition to the
many venue choices, passengers have the option to choose
their dinner companions each evening and request tables
of any size, seating from two to ten people. An added
benefit is that many dishes are cooked to order.
-
Attire -- The dress code is 'resort casual' eliminating
the ship-wide "formal nights." The Sea offers one optional
formal night in some of the dining outlets when passengers
are welcome to dress in formal attire.
-
Staffing -- NCL increased the number of crewmembers
by 73 aboard the Norwegian Sea to offer passengers a higher
crew-to-guest ratio. This increase will raise the level
of service to approximately one crewmember per cabin,
which is as high as most top shoreside resorts.
-
Tipping -- The recommended gratuities are automatically
added to each guest's on-board account. Guests have the
option of leaving an additional gratuity for exceptional
service, or they can choose to reduce or deduct the gratuity
from their bill entirely.
-
Disembarkation -- NCL's new guest-friendly disembarkation
system allows passengers to enjoy the final morning of
the cruise and depart the ship at their leisure. Guests
may stay in their cabins and enjoy continental breakfast,
eat breakfast in one of the main dining rooms or eat a
complete, hot breakfast buffet until their colored luggage
tag is called or until the last and final call, which
is normally around 10:00 a.m.
From May 6 - May 27, Norwegian Sea will offer unique, seven-day
cruises from New York to Nassau and Great Stirrup Cay. Beginning
June 3 through September 9, the Norwegian Sea will offer exciting
five port, seven-day cruises from New York to Halifax, Bar
Harbor, Boston, Newport and Martha's Vineyard. Beginning September
16 and running through October 21, the Norwegian Sea will
offer seven-day New York - Montreal, Montreal - New York cruises.
The New York itinerary will visit Boston, Bar Harbor, Halifax
and Saguenay River while the Montreal itinerary will stop
at Quebec City, Sydney, Nova Scotia, Boston and Newport.
What People are Saying
While the Norwegian Sea enjoys the newly adopted
Freestyle Cruising concept, passengers aboard the Norwegian
Sky have been enjoying the innovative cruise concept for more
than six months. In a recent passenger survey conducted aboard
the Sky, those passengers responding described what they liked
best about Freestyle Cruising:
-
90% rated the new, relaxed disembarkation program as
excellent or good. 94% said this feature was very important
or important to their cruise experience.
-
88% rated the added staff as excellent or good.
-
87% rated the extended hours (eat when you want) feature
as excellent or good.
-
81% rated the "optional formal attire" as excellent
or good.
-
89% of first-time cruisers said they liked the idea
of Freestyle Cruising over the traditional cruise product.
Miami-based Norwegian Cruise Line is an international cruise
company and industry innovator that currently owns or operates
a fleet of eight ships sailing to more than 200 ports around
the world. NCL is currently building two new ships: M/S Norwegian
Sun, a 1,936-passenger sister ship to the Norwegian Sky (for
delivery September 2001); and a 2,300-passenger, as-yet-unnamed
ship that will be NCL's largest (for delivery in late 2002).
As of December 2001, Star Cruises' SuperStar Leo will join
the NCL fleet for deployment on year-round cruises in Hawaii.
Following the acquisition of NCL this year, Star Cruises
is now the fourth largest cruise line in the world operating
a combined fleet of 20 ships with more than 21,000 berths.
By the end of 2002, with the three ships currently on order,
Star Cruises with NCL will have approximately 28,000 lower
berths.
For further information on NCL, contact a travel agent or
NCL in the U.S. and Canada at (800) 327-7030; in Miami-Dade
County, Florida, (305) 436-0866; or visit NCL on AOL at keyword:
NCL.
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