NCL AMERICA CONTINUES INVESTING IN HAWAI`I COMMUNITY AND
STRENGTHENING ITS ROSTER OF LOCAL PARTNERS
New partnerships
include Maui-based Roselani Ice Cream, Kona Brewing Company,
Hawai`i Taro Company, Pacific Biodiesel and Aloha Recycling
MIAMI – February 23, 2006 – In
April, NCL America will welcome the new Pride of Hawai`i
to its U.S. Flagged fleet. The largest U.S. Flagged ship
ever built, Pride of Hawai`i will join Pride of Aloha and
Pride of America offering seven-day, inter-island cruises
attracting new visitors and helping create more job opportunities.
Continuing its commitment to the community, NCL America
has partnered with several more Hawai`i-based companies,
investing in the local community while offering its guests
a unique experience onboard.
NCL America’s newest partners include
Maui-based Roselani Ice Cream, Kona Brewing Company, Hawai`i
Taro Company, Pacific Biodiesel and Aloha Recycling.
“Since the launch of NCL America’s
first U.S.-flagged ship in 2004, we have sought to deliver
an authentic island experience to our guests and simultaneously
stimulate growth for local businesses,” said Robert
Kritzman, executive vice president and managing director
of NCL’s Hawai`i operations. “As a result of
our mutually beneficial arrangements, our guests can enjoy
fresh, high-quality Island products onboard our ships as
well as superior on-the-ground service, and our partners
can enjoy the economic benefits our guests help generate.”
As a result of these new relationships, NCL
America’s guests can enjoy quality ice cream made
with homegrown ingredients such as Kona coffee and Macadamia
nuts; Hawai`i’s finest handcrafted ales and lagers
from the state’s largest brewery; and delicious, meatless
Taro burgers made from the indigenous Hawaiian plant.
Although not impacting the guest experience
directly, NCL America has chosen to work with Hawai`i-based
companies to recycle materials used onboard. Through Pacific
Biodiesel, NCL America is recycling its used cooking oils
to make a renewable, environmentally-friendly fuel and the
brand is also recycling its plastics with Aloha Recycling.
NCL America has existing relationships within
the Hawai`i farming community to offer Maui-grown tomatoes,
Maui Brand® Natural Cane Sugar from Hawaiian Commercial
& Sugar Company (HC&S) and Hawaiian Gold® pineapple
from the Maui Land & Pineapple Company on board all
of its Hawai`i-based vessels. NCL America also plans to
buy home-grown broccoli, romaine lettuce, cabbage, squash
and green beans from the Maui Farmers Cooperative Exchange.
In addition to NCL America’s ownership
of Polynesian Adventure Tours which provides tour and transfer
services for passengers, the brand works with various shore-side
travel and service providers to book accommodations, tours
and activities for its guests. Some of the line’s
current partners include Maui Divers, Hilo Hatties, Arnott
Tours and Kapohokine Adventures.
NCL Corporation ("NCL") is an innovative
cruise company headquartered in Miami, Florida, with a fleet
of 15 ships in service and under construction. The corporation
oversees the operations of Norwegian Cruise Line, NCL America,
and Orient Lines. The company is currently building three
ships, including one more for the NCL America brand in Hawai’i
- Pride of Hawai’i (delivery in April 2006), and Norwegian
Pearl and Norwegian Gem for delivery in 2007.
For further information, please contact NCL
in the U.S. and Canada at (800) 327-7030; visit NCL’s
website at www.ncl.com or on AOL at keyword: NCL; or to
download high-resolution photography, visit www.ncl.com/hires.